How To Understand Viral Content Marketing
Anyone and everyone in business today should have a good understanding of viral content marketing and making your content more shareable. If you say that something is going viral, generally it means that that particular piece of content was well received and shared by many people.
For those who create content online, the major goal is going viral. The real truth is that the vast majority of content, even the really good content, will never be seen by a wide audience. If you can understand some of the major key components to making something go viral, you can be better prepared and do a better job at making sure that your awesome content gets the attention that it should.
Understanding virality applies to Metcalf’s Law. What is Metcalf’s Law? It is one way to calculate the whole value of a particular network. The network effect states that the value of each prospective sharer is proportional to the number N of other people that they can connect to.
With viral marketing, this law is the main embodiment of exactly why the Internet – not to mention social networking sites, particularly – provide a great opportunity for marketers to creative amazing value and ROI through the effective use of viral marketing. Basically, the more ways to share and interconnections between people, the more quickly and easily and widely your information can be shared.
Going Above and Beyond
Viral marketing is essentially an attempt to get value that goes above and beyond the cost. If you can tap into a network effect, you can gain much more value than cost. This is because while cost is still always a constant no matter what, value grows based off of the number of people who see and share the viral.
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Viral Marketing Anatomy
The following is the anatomy of viral content. We all know that not everything can become viral content. Viral content primarily relies upon two things: the content itself being worthy to be shared and the content being shared enough to get the rewards of the networks that the content is being shared on.
A few different types of viral content are as follows: infographics, video and audio such as vlogs and podcasts, interactive content such as games, widgets and quizzes and blog posts or articles.
The following is a few of the many reasons that people share. First, if it is really funny. Something that makes us and other laugh really catches our attention because we need a break from the daily grind. Second, if it is unbelievable or incredible. It is hard to resist sharing something that makes your jaw drop. Third, if it is deeply emotional. Content that stirs are emotions is much more likely to be shared widely.
Fourth, if it is something that expresses our unique worldview. Fifth, if it makes us stop and think. Sixth, if it is something that is not covered by the mainstream media. Seventh, if it will make someone smile. Eighth, if it is very dramatic. Ninth, if it is embarrassing and tenth, if it is provocative but still safe for work.