What Is Blogging And How It Can Boost Your Business Straight To The Top
Blogging. Blog. Blogger. What about the full name Weblog. What do all these terms mean and why would it help your business? Let’s start with what is a WEBLOG or Blog which is the modern term for it that was adopted in the late ’90s. A Blog is a website where people can share their experiences, observations, and opinions. Most blogs will contain links to other web pages and pictures.
Choosing the Best Blog Platform to Suit Your Needs
There are many different blogging websites out there and each offer different features. Some features are premade blogging templates for easy use. Post preview to show you what it would look like before you confirm the post. Traffic stats to see how many people are reading your blogs. Integrate a social networking option to get your company out there. Developer hosted and Free and open source are the final two. It is best to figure out what features suite your company before choosing a platform.
Top 7 Blogging Platforms
A listing of the most commonly used blogging platforms are located below.
3. Moveable Type
Blogger is just a general term for the writer. However they are not all alike. Some writers just blog for fun, they are the Hobbyists. Self- Employed are the bloggers that blog about their own company. Part- time bloggers blog for extra money even when they have full-time jobs. And then there are the corporate bloggers that blog full time for a company and share their expertise. Most bloggers today are male with a college degree and have been blogging for over 2 years, but anyone can do it is easy and a great way to expose your company to the world and humanize your brand.
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Statistics of Bloggers
Other ways blogging can help your business is by integrating your marketing by turning part of your blog into sales material. Being active with a blog also boosts your search engine ranking. Current blogs also tell your customers your website is up to date. Most businesses blog two to three times a week. Some other interesting stats are 61% of U.S. consumers have made a purchase based on blog recommendations and 80% of U.S. consumers trust advice and information from blogs.
Monetizing Your Blog
A lot of people today are supporting themselves full time or part time by blogging. A few different ways people make money by blogging or using blogs are membership blogging which provides monthly full time income. Commission from online sales is called affiliate sales. Advertising banners are another great way to earn money with blogs. It is the pop up adds basically, where one add is linked into a webpage to “pop up” when website is opened. Can also do pay per click where the advertisers will pay the owner if the website every time the ad is clicked.