8 New Trends in Content Marketing

8 New Trends in Content Marketing

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2013 Content Marketing Benchmarks

The Trends Of Infographics In Content Marketing 2013

Content marketing usage is an important thing to consider. 91 percent of B2B and 86 percent of B2C businesses are using content marketing. Both the B2B and B2C marketers use at least an average of twelve content marketing tactics. Generally, the bigger the company, the more tactics they use.

B2B Tactic Statistics

Twenty or more B2B businesses are at 11 percent. Sixteen to nineteen is at 14 percent. Thirteen to fifteen is at 19 percent. Ten to twelve is at 20 percent. Five to nine is at 28 percent. One to four is at 7 percent.

Of the B2C tactics, here are their numbers: for twenty or more is at 11 percent. Sixteen to nineteen is at 12 percent. Thirteen to fifteen is at 15 percent. Ten to twelve is at 15 percent. Five to nine is at 36 percent. One to four is at 8 percent.

Social Media Trends

Today, social media is the most popular content marketing tactic for both B2B and B2C marketers.

Infographics are an important aspect of content marketing. Engaging single charts and graphs is the first important element. This includes websites, social media, newsletters, blogs, case studies, guest articles, white papers, reports and magazines.


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Infographic style presentations are second. These include in person events, social media, virtual conferences and reports. Long infographics are third. This includes websites, social media, guest articles, blogs, micro sites, mobile content and reports. Video infographics are fourth. This includes websites, social media, mobile content and in person events.

Marketing Growth Trends

Current marketing growth trends involve the presence of social media. It is considered one of the most important aspects of content marketing. B2C marketers tend to use an average of four social media websites to distribute content. B2B marketers usually use an average of five.

Generally B2C marketers most often use Facebook. B2B marketers usually use LinkedIn the most. With B2B businesses, 83 percent uses LinkedIn, 80 percent uses Twitter, 80 percent uses Facebook, 61 percent uses YouTube, 39 percent use Google Plus. 26 percent of B2B businesses use Pinterest and there are many other websites they utilize.

Of B2C businesses, 51 percent uses LinkedIn, 69 percent uses Twitter, 90 percent uses Facebook, 65 percent uses YouTube, 41 percent use Google Plus. 35 percent use Pinterest and there are many other websites that B2C businesses use.

Organizational Priorities

There are many different organizational goals for content marketing. Of B2B businesses, 79 percent use brand awareness, 74 percent use customer acquisition, 71 percent use lead generation, 64 percent use customer retention and loyalty.


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64 percent use thought leadership, 63 percent use engagement, 60 percent use website traffic, 45 percent use lead management and nurturing and 43 percent use sales.

Of B2C businesses, 74 percent use brand awareness, 75 percent use customer acquisition, 52 percent use lead generation, 77 percent use customer retention and loyalty.

32 percent use thought leadership, 66 percent use engagement, 61 percent use website traffic, 25 percent use lead management and nurturing and 50 percent use sales.


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