Reasons Why Content Is Queen and Content Strategists Are Kings
The following are the reasons why your company should always be taking advantage of content and content strategists. There is so much power in content.
Content marketing can accumulate as much as 300 percent more leads per dollar. Content marketing costs 41 percent less than searches that businesses have to pay for when making less than one billion dollars. The costs per the average lead drops as much as 80 percent in the first five months of a professional implementing content strategy.
The Career Profile of a Content Manager
Content strategists create amazing career profiles. Content strategists understand the business goals of every company they work with. They collaborate with the stakeholders in every marketing channel . This includes the mobile and web, brand, sales collateral, blog, email, SEO and SEM, social, video and broadcast channels of media.
The following are the overall annual salary, on average, for a content strategist: Mid level content strategists that have worked anywhere from three to five years make an average of fifty-five to sixty-five thousand dollars per year.
Senior Level Strategists
Senior level content strategists that have worked an average of six to ten years make an average of ninety-five to one-hundred-five thousand dollars per year. Executive level content strategists that have been working an average of sixteen or more years make an average of one-hundred-twenty thousand dollars per year on average.
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The average salaries on average in metropolitan areas for content strategists are the following: $112,800 per year on average in San Francisco, $106,800 per year on average in Los Angeles, $119,400 per year on average in Dallas.
The average salaries in metro areas for content strategists in other areas are as follows: $99,500 per year on average in Chicago, $99,400 per year on average in New York, $95,750 per year on average in Philadelphia and $96,800 per year on average in Washington.
Benefits of Hiring a Content Manager
With all of this information in mind, you should certainly consider hiring a content strategist in 2013 to boost your marketing team. As you have probably learned in this article, content strategists can be a huge asset to your business in many different aspects.
To recap, content marketing can accumulate as much as 300 percent more leads per dollar that your company generates. Couple this with the fact that content marketing costs as much as 41 percent less than other marketing strategies and you have a foolproof way to make the most of your marketing plans.
Content marketing does not have to be complex and difficult. Hiring a content strategist can really help your business and save you from many headaches. Keeping all of this information in mind, it seems that you would see how vital content strategists can be to your marketing campaigns. Hire one today, keeping in mind what a huge asset they can be to your business in so many different ways.