How to Make a Fashion Blog

How to Make a Fashion Blog


If you have a passion for fashion, then you have the opportunity to share your wealth of knowledge with the world at large with a fashion blog. If you want to know how to make the best fashion blog possible, the one thing that you need to know first and foremost is that your experience is what will give your blog value. People want to know what you bring to the fashion table.

The first thing that you have to realize is that blogging is going to be a lot of work. Not only are you going to need to add content every day to your blog to give it some spice, you’re entering into a field of blogs that is very crowded. It can be hard to find your own niche because there are so many blogs that already exist. You got to be able to bring your blog up so that it can be heard above all the noise.

How are you going to be able to get noticed? Here’s how to make a fashion blog that will be better than fabulous and make people want to see what you got to offer every time they turn on the computer.

1. Host Your Blog On Your Own Domain

There are far too many blogs today that are started on a free website like Tumblr. That’s not to say that these free blogging platforms are a bad thing. Using a free platform just makes it more difficult to get noticed. Each free blogging platform also tends to attract a certain demographic. If your targeted audience isn’t on those free platforms, then you won’t get traffic. That’s why posting your blog on your own domain with a name that is very memorable is one of the best things you can do to get started.

Think about it like this: Your fashion blog is basically your business. You might be offering your blog to visitors for free, but it is still a business. If you are going to go to a fine dining establishment where the menu prices for an entrée were more than $50 apiece, which restaurant would you pick: the one with a Tumblr website or the one that hosted their own site and had a comprehensive overview of the experience?

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Most people would choose the latter instead of the former.

2. Put Down In Writing The Reasons For Your Fabulousness

Creating a successful fashion blog means finding out why you are different and then putting that difference into words. If what you are planning on offering is the same thing that another blogger has been offering for the last three years online, you will be seen as fabulous. You will be seen as someone who is attempting to plagiarize another blogger. That’s why it is so important to put your personal twist onto the fashion ideas, skills, or just general fabulosity that you’ve got planned.

Here is what the professionals do: They tell their own story. They are authentic. This is what makes them unique and fabulous. There might be other fashion experts that have similar ideas or create similar styles, but it is the individual perspective that is based on personal experience that can never be duplicated. You are the only “you” that there will ever be on this planet. It is that perspective that needs to be fused into your fashion blog for it to be successful. When you can put your face on your blog and make your content become differentiated from everything else that’s on the Internet today thanks to your unique experiences, then the risk you take in putting yourself out there will eventually pay off.

3. Nothing Is Better For A Fashion Blog Than Incredible Content That People Can Use

The world is filled with plenty of tips, ideas, suggestions, proven methods, and all that other stuff that tell people what they’re doing wrong right now and how they can fix it. What the world doesn’t have enough of is practical value. If you can provide people who are interested in fashion with something that they can use immediately, then you will create a growing list of followers that will help to establish you as a fashion expert faster than you can snap your fingers.

Here is how to keep the content flowing: The best content doesn’t follow a certain form or layout. The best content has the possibility of solving a problem or changing the life of a reader. In order to do this, you have to understand what your average visitor is looking for in a fashion blog. If you can then meet those needs and give your visitor some sort of value, they will keep coming back to you time and time again. This is why it is important to make plans on what you intend to blog about. The structure will make writing become easier and you’ll get immediate feedback on how effective those plans might be.

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4. It’s All About Who You Know

As you probably know, fashion is a very unique subject. There is just as much an emphasis on individual creativity as there is with your ability to network with others. If you can make friends in the fashion world by networking like crazy, then not only will you open up the doors to new readers over time, but you will also be able to start building a referral network that will help you engage with new visitors even more.

Here is how to start networking when you don’t know anyone: A common mistake that new bloggers make in the fashion industry is to flood other fashion bloggers with contact requests. This makes you look desperate. No one wants to be associated with desperation because it looks bad. Start slow and make a few friends who are blogging about similar things that you are passionate about. This will give you a place of common ground to form a relationship. Sharing the content of others on your own blog will also help to create the foundation of a new relationship. Remember that any relationship that is based on business, and your fashion blog is business, needs to have give and take in value. If you expect value from others, then you must be willing to give it in return.

5. Don’t Ever Stop Blogging

Sometimes you need to get the bad stuff out of the way before you can get to the good stuff. That’s why when an artist creates a musical LP, there are often 40 or 50 different songs that are evaluated. About half of those songs are recorded. Half of the recorded songs end up making the final album. In practical terms, about 20% of the work gets put out for public consumption. The same is true for fashion blogging. Some ideas are okay at best, and there could be a little value to them, but true success comes from providing consistently great value. Don’t stop, no matter what you do, because eventually you’ll work the okay ideas out and get the fabulous ideas ready to go.

How do you keep the creative process flowing?: The biggest struggle that comes with full-time blogging is procrastination. There are just some days that you don’t feel like doing anything. You’ve had 3 cups of coffee, two blueberry yogurts, and the only thing you feel like creating afterward is a nap. These are the tough days that separate the heroes from the zeros. If you can power through a bad day with good content, then you will always be able to blog with a positive impact and that will bring a higher sense of fabulousity to your Internet presence

6. Go Pro

If your fashion blog looks like it has been professionally produced, it will create a natural level of readership over time. Good content is reasonably easy to professionally re-create on your own with a little practice. What isn’t so easy are professional images, videos, and other forms of media that make today’s content interactive and engaging. All of these things lend to the first impression that people have of you. It only takes 5 seconds to leave a bad first impression. That’s why it is so important to have the highest of standards and never settle for something even remotely inferior.

Here’s how you can go pro on a budget: You can save money by focusing on your true strengths in media creation. You can also get high quality guest content from fellow fashion bloggers who want to have an expanded presence online or need to build a referral network. There are also a number of freelance options available that can give you 100% unique content that fits perfectly in with your niche.

If you want to know how to make a fashion blog, then here is the best advice that can possibly be given: always be yourself. When you incorporate these additional ideas into your authentic presence, then you will be an online presence that is better than fabulous.

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Brandon is a one of the top small business bloggers in the world. His small business blog (, which uses WordPress, gets over 500,000 unique visitors per month. He is the CEO of ByReputation, and has founded several multi-million dollar companies.