How to Monetize a Blog

How to Monetize a Blog


Blogging to share information is good, but blogging to share information and make money is even better. You won’t be able to make money from a blog unless you know how to monetize a blog. There are some specific steps that needed to be taken so that you can start earning the cash you deserve. Here’s how you’re going to do it.

Step #1: Setup Your Blog To Accept Coding

Not every blogging platform allows you to just start earning money right away. Some platforms have actually locked the ability to add coding to your website so that you can only have advertising on your blog that benefits the platform and not you. There may be a fee that you need to pay to unlock this system so you can add monetary coding. If you already have access to your HTML5/CSS coding, however, you can skip this step.

You will also need to unlock coding if you are using a blog for marketing purposes, such as trying to sell your own products. To create squeeze pages, you’ll often need to be able to place coding onto the primary page of your blog.

Step #2: Select Where You Want to Place Your Advertising

You can place advertisements virtually anywhere on a blog. The same is true for affiliate links and other clickable items that you are using to earn money from your blog. A headline banner may be effective, but advertising that occurs within the context of an article usually has better results on a blog. The advertisement or affiliate link is seen by the reader of the article and that gives you more overall impressions and chances for clicks.

DO NOT place numerous advertisements along the side bar of your blog. These are distracting to readers and actually causes bounce rates to increase on most sites that include them. A vertical advertising banner might be a tempting prospect to add, but most blogs will find more success with in-line text links and graphics.

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Step #3: Choose Your Advertising Platform

There are a number of ways that you can monetize a blog. If you’re looking for a copy and paste solution that you can put into your coding, here are some of the easy options that are available to you right now.

Google Adwords: This advertising program is one of the most popular on the internet today. You just paste the coding for Adwords into the advertising locations you have selected on your blog and you’ll have the links automatically populated with graphics or hypertext. You’ll be paid based on impressions, clicks, and sales that are generated from the process.
Amazon: You become an affiliate partner of Amazon and can sell virtually any product that is on their website. With commissions up to 7% or more on some products, there’s an amazing opportunity available to earn some fast and consistent cash with a properly structured blog.
Linkshare: If you want to do affiliate marketing, but don’t want to put in all the effort of signing up for multiple affiliate accounts to get dozens of checks, then this is the program for you. It’s free to create an account and then you just apply for the affiliate programs that work best for your site. Copy and paste the coding in and the graphics and links stay updated on your blog. You just have to keep posting content!

You will be able to find a number of affiliate programs available on the internet right now. From selling identity theft protections services to meditation products, there is a program that can meet your passion and blog design effectively so you can start earning some cash right now.

Step #4: Create an Email Marketing Campaign

Once your blog accepts coding, you need to create a subscription service for those who are looking to keep up with your blog. The best way to get started is to create a series of 14 emails that can be distributed to new subscribers that offers them a glimpse of everything you can offer them in the future. The key to a good automated email marketing campaign is to give people a lot of value in 250 words or less. By drawing them into each email, you’ll create higher traffic levels to your site.

Step #5: Finalize Your Squeeze Page

What is a squeeze page? It’s a way to get more information from each visitor that comes your way. The goal is to exchange information for information. Visitors give you an email address or other contact information that you can use for future marketing. In exchange, you give them something of value for that information. A free PDF, ebook, membership, or even product samples can all help to create the foundation of a successful squeeze page.

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Step #6: Keep Up With Great Content

The only way that a blog will ultimately be successful is to keep creating good content. If you want to know how to monetize a blog, then you’ll need to figure out a system that will help you be able to create content that is 100% unique and in line with the subject matter of your blog. As you build up subscribers to new posts, you’ll be building up the ability to generate more potential money with every post.

Having consistently good content can be a struggle. That’s why there are writers who just blog full time for other people – it takes a lot of time to create quality content for a website. If you are struggling to maintain a regular schedule, hiring an independent contractor to help create content will limit tax documentation needs while giving your blog the content it needs.

Knowing how to monetize a blog is just the first step in the creation process. It’s a task that you’ve got to keep maintaining in order for it to be effective. Fresh content, new products, and new advertising promotions can all help to bring prospects back to a website after they’ve bounced away. Follow these 6 steps to get your blog started and you could begin seeing lots of cash headed your way soon!

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Brandon is a one of the top small business bloggers in the world. His small business blog (, which uses WordPress, gets over 500,000 unique visitors per month. He is the CEO of ByReputation, and has founded several multi-million dollar companies.