How to Name a Blog

How to Name a Blog


Naming a blog seems like it would be a simple matter, but it is actually one of the most important components of getting started with a blog. The name will either attract people and make them want to read your content… or it will cause people to mentally shrug at what you’re offering and go someplace else.

A blog name needs to be catchy. It also needs to be easy to remember and even easier to spell. Most importantly, however, it needs to relate to what the information in the blog contains. If you name a blog “Dogs and Their Jobs” and your blog is about reviewing the best cat toys that are on the market, a disconnect will be created and the best content in the world won’t save it.

By following these simple steps together, you can inspire your creativity process, have a great name for your blog, and even be able to put a personal spin on the name so that you can make your site uniquely your own. Each step is a question that you must answer.

What Is The Blog About?

What is the general subject matter of your blog? You can blog about virtually anything today.

Gluten-free grocery shopping.
How to exercise in 10 minutes or less.
Healthy cooking recipes.
Finding happiness.

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Your blog’s subject content doesn’t need to account for keywords or other SEO practices. You just need to give the general content of your blog a label in this step. For our example, we’ll choose “gluten-free grocery shopping.”

What Are Some Adjectives That Describe Your Subject?

If you watch any Gordon Ramsay cooking show, you’ll notice one thing: he gets people excited about the food they are about to eat using descriptions like “stunning,” “amazing,” and “fantastic.” That’s what you’ve got to do in describing your general content as well. Here are some great descriptors that aren’t always used.


If you pull up a thesaurus, you’ll be able to come up with dozens of different options that you can include with the description of your topic. Choose your favorites from the ones that you’ve found so that you can begin to get people excited about your content. For our example, we’ll choose “incredibly fresh gluten-free grocery shopping.”

What Kind Of Specifics Are You Trying To Offer People?

Your blog needs to address specific issues for it to have value. Just randomly blogging about various topics within your general subject matter isn’t good enough today. You’ve got to find your own niche so that you can offer your expertise. That’s why assigning specifics is so important.

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A great way to do this is to think about the nouns that are available within your subject. Nouns are people, places, and things, so they open up a wide variety of specificity for a blog. Breakfasts, meals, recipes, trips, famous people, and home utensils are all examples of nouns that could be used. For our example, we’re choose “incredibly fresh gluten-free grocery shopping strategies.”

Are There Any Terms Or Words You’ve Used Or Made Up That Help To Create More Excitement?

We all make up words and phrases when we’re passionate about a subject. We do this because it allows us to put a personal spin on the story that we’re telling. By adding unique words and phrases, we’re making that story be “trademarked” to ourselves. Although others may come up with similar ideas and make up similar words, it’s still fine to be creative and look at some various options. Even purposefully misspelling a word can help to create more attention to the name of the blog.

Here are some good choices of made up words or misspelled words for consideration.


Don’t go crazy with your made up jargon because it could turn people away from your blog. Having a few descriptors associated with your brand, however, can really make it stand out. For our example, we’ll actually be skipping this process because the description in Step #3 is pretty good for the goals that are planned.

Come Up With Your Blog Name And URL

This is the most important part of the process. Your blog name and URL need to make sense, be memorable, and not be as long as the Great American Novel. It’s fine to have multiple words in a URL, but keep it to 3 or less as a best practice. Avoid abbreviations as much as possible as well so that you won’t create visitor confusion when they see your content for the first time.

In our example, we have a blog name: Incredibly Fresh Gluten-free Grocery Shopping Strategies.

That’s a pretty good niche subject. There will be a natural interest in the content because there is a perceived value in the name. It’s specific enough to name a niche, yet still general enough to encourage others on the periphery of the subject to think about engaging with the blog.

The problem is the name’s length. is just way, way too long. No one wants to type that into the address bar. It’s so long that most people wouldn’t even bother copying and pasting it into their browser. That’s bad news and needs to be changed. This is where playing around with your different terms and expressions can help to create an actual brand for you.

Which one of these final domain options sound great as a final domain name for our example blog?

Are You Prepared To Register Your New Name?

Once you’ve come up with a viable name, it is important to make sure that you can actually use that name. It’s easy enough to do a quick search on the internet to see if the website URL has been parked or is currently active. You’ve also got extensions like .net or .info [or anything else really] that can be used in case the .com has been taken. A slight alteration, like is often all that is needed to get the site registered so you can begin posting your blog.

Naming a blog is important, but it doesn’t have to be difficult. By knowing how to name a blog with these six questions, you’ll be one step closer to creating an amazing site that people will love to read every day.

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Brandon is a one of the top small business bloggers in the world. His small business blog (, which uses WordPress, gets over 500,000 unique visitors per month. He is the CEO of ByReputation, and has founded several multi-million dollar companies.