How To Start A Coupon Blog

How To Start A Coupon Blog


One of the most successful niches on the internet today is the world of coupons. People are looking for easy ways to save money and coupons definitely fit that bill. If you want to know how to start a coupon blog, then the first thing you’ll need to do is find a way to stand out from the competition. Focus on a specific niche of coupons that nobody else seems to be providing. That might mean offering access to local community coupons instead of national brand names. It may limit your overall traffic at first, but eventually your conversions with local searches will make you a daily stop for many households.

Here are some other ideas to help get you started with a coupon blog.

1. Offer other money saving tips to your visitors. If coupons save people money and that’s why visitors have come to your blog, then you can keep them on your site longer by offering them other money saving tips. There are many unique ways for households to save money today and many of them only require a simple lifestyle tweak. Put those into meaningful posts for your readers and everyone will want to share your information.

2. Verify any discount codes that you are allowed to post. The biggest problem that coupon blogs face today are coupons that have either expired or are invalid. Just because someone sends you a discount code that worked for them doesn’t mean that the same discount code will work for everyone else. Instead of posting the information and saying “this might work – give it a try,” perform some due diligence to see if the codes are valid. Post them if they are. Discard them if they are not.

3. Variety is the spice of life. Even if you’re only focusing on local merchant coupons, don’t stay focused on just one type of business. Create different categories within your blog that will allow different types of businesses to be easily found. If you have coupons for local restaurants, for example, it doesn’t make a lot of sense to post them next to coupons for the local hardware store, right? The segregation of business type will allow visitors to easily access the coupons they want.

4. Focus on the site loading time. Many coupon blog owners face a problem with their site loading times and this can affect their overall search engine ranking. Sites don’t load quickly when there are huge graphics placed on them. If you’re uploading coupon graphics for people to either print out or copy, then make sure that your image size and dpi are maximized. Keep your image dpi under 100 and look to limit image size to 600×600 whenever possible for the best results.

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5. See if you can get a cut of the profits. If you’re running a coupon blog, then you’re essentially running a free advertising service for the business that have coupons on your site. Collecting money from advertising impressions and clicks is nice, but getting a cut of the sales is even better. Talk to the businesses that want coupons on your site about getting a kickback from each sale made from a coupon or discount code on your site. It doesn’t have to be a lot to be profitable for you. Even just 1% will help you achieve a positive cash flow if you can keep your expenses down.

6. Make sure that you’ve got a light squeeze page installed. If you’re relying on traffic as your primary source of revenue, then you’ll want to make sure that people keep coming back to your coupon blog. The best way to do that is to put up a gentle squeeze page that invites people to give you their email address in return for something valuable. Exclusive coupons that you’ve negotiated with vendors would be the perfect item to get sign-ups. Then you can notify people of new deals, blog posts, or exclusive money saving opportunities and have an excited base of followers giving you plenty of impressions.

7. Update your blog frequently. You will need to have plenty of updates on your blog to make sure that it stays relevant. If you have coupons posted on your blog that have expired, then the search engines might just find that your blog has less value than other coupon blogs and rank it lower. Lower ranks equate to lower revenue levels. Make sure you’ve got fresh content as often as you can post it, eliminate expired coupons immediately, and you’ll be able to provide a valuable experience.

8. Be careful about links that are invaluable. When you’ve got an active coupon blog, you’ll find that many websites will link to you because it’s a way for those other sites to show their visitors some value. The problem with this is that not every site coming in with a link may be valuable to you. Monitor your incoming links at least once per week and immediately contact links that are flagged as being spammy or invalid. Disavow bad links as soon as possible. In doing so, you’ll avoid the penalties that search engines may place on your blog.

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9. Think about including affiliate information. If you’ve got a good coupon blog and a lot of readers, then consider becoming an affiliate for other products that are similar which people might enjoy. If you were an Amazon affiliate, for example, you could market coupon organizers to your visitors. As long as the product makes sense with coupons in some way, you’ll have another way to earn some passive income.

10. Stay relevant. Couponing follows trends and patterns. Extreme couponing was popular for awhile. Value couponing is always popular. Keep track of patterns and trends in this niche to stay relevant and you’ll be able to stay popular.

A coupon blog can be a fun and amazing opportunity to provide a valuable resource and even make some spare cash on the side. Start up your blog today, be consistent with your updates, and you may have an amazing web presence in the near future.

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Brandon is a one of the top small business bloggers in the world. His small business blog (, which uses WordPress, gets over 500,000 unique visitors per month. He is the CEO of ByReputation, and has founded several multi-million dollar companies.