How To Start A Sports Blog

How To Start A Sports Blog


If you have a passion for sports, then you should know how to start a sports blog. You can translate your passions into an expansive readership over time that will have people wanting your opinion on all of the latest news from the sports world. It all begins with your ability to select a niche that will help you stand out. Writing about Cricket, Football, or Rugby might be good enough for an American audience where the entire sport fits into a niche, but that isn’t necessarily true for a global audience.
Choose a favorite team to blog about. You can talk about historical sports events that change the world in your preferred sport. Whatever it is, choose a specific subject and then stick to it consistently. In doing so, you’ll be able to prove your expertise and then slowly transition into more general sports topics.

You Must Be Able to Establish an Identity

A sports blog needs to have a brand identity, just like any other product or service. What do you think about first when you want a soft drink? If you want to go out to eat, what restaurant do you prefer? If you are in the market to purchase a television, which brand do you look at first? This is evidence of brand identity in your life. When people ask “What sports blog do I prefer?” you want them to point to your blog.

Establishing an identity requires three things.

1.A catchy blog title that will help people be attracted to the content that you have.
2. A logo or brand that will help people have a visual reminder of the message your sending.
3. Expertise in your chosen sports niche that is different and engaging.

Steps 1 & 2 are rather simple. You can even hire someone on a website like oDesk or Fiverr to do this part of the work for you. Expertise, on the other hand, typically needs to come directly from you. It is established from a consistent message and point of view that is well sourced, relevant, and personable enough to be engaging.

How can you create content like this? It begins with your structure.

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Modern Blogging Content Should Be Based on Precision

It’s fine to ramble when you talk. It isn’t so fine to ramble when you’re blogging. Content that goes in thirty different directions might be called “conversational,” but the average visitor will find it to be a turn off. You engage through content with quick hit facts, relevant sources that are linked, and opinions that have been well thought out.

Precision in your content also helps to add search engine value to it. Have you noticed that if you put a specific question into a search engine, you’ll get a box as the top result with the most relevant answer? There’s also a link to that answer in that box. That’s where you want your sports blog to be. Think about the questions your readers might have and then answer them. In doing so, you may just find more organic results coming your way.

Your Opinion Must Be Deemed to Be Valid

Opinions are fine enough to share, but you’ll need to have them be considered valid. Sponsorships, team recognition, or even league recognition are ways that this can happen. If people/teams/agencies in your niche area are willing to have their name associated with your blog, then readers will find validity in what you have to say immediately.

Validity also comes through with your user experience. Your sports blog needs to have information that is easy to access. People shouldn’t have any issue navigating through your site. Use internal links in blog posts, limited side bar options, and footer links to encourage intra-site navigation. Happy visitors are reading visitors. Confused visitors are already looking at a different sports blog.

How to Get Millions of Visitors to Your Blog

Find out the four things you need to do to get your posts to rank on the first page of Google, which will drive a ridiculous amount of traffic to your blog.

Even your layout will lend validity to what you’ve got to say. Layouts should be simple, 1 column or 2 column blogs, so that information is easy to access. Keep the advertising presence to a minimum within the content and avoid those squeeze page pop-up links in text at all costs. If you want to do email marketing, a landing page that requests an email address works, but even that may turn some readers away. When you’re starting out, simpler typically means better.

The Colors of Your Blog Matter More Than You Think

Most sports blogs are going to follow a specific team. If you change the color scheme of your blog to fit that team, then you’ll create an easy transition from recognition to reading that will get people to stay with your site longer. If you were to create a blog about the Chicago Bears, for example, you’d want to use navy and orange graphics. For the Green Bay Packers, green and gold.

This does not apply, however, to your blog post text. Can you imagine trying to read green text on a gold background? Or orange text on a navy background? It would hurt the eyes. If you can’t do black text on a white background, white text on a black background is the next best option. Anything else will reduce the overall effectiveness of your website.

Now the Rest of Your Job Is Simple

Your domain name should reflect your blog name. Your blogging platform is a reflection of how much, if anything, you’re willing to pay for your blog. WordPress, Blogger, and other mediums are good and free, so anyone can get started. Above all else, you’ve got to keep posting new content so that your readers don’t find your site dull, boring, or out-of-date. If they get a negative impression from your blog because you’ve stopped posting, then they’re not going to come back.

Knowing how to start a sports blog isn’t as complicated as it may seem as first. Follow this advice, find your niche, and then get started with the creation process. Not only will you have fun, but you may just find new friendships with people who share the same passion for sports that you have.

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Brandon is a one of the top small business bloggers in the world. His small business blog (, which uses WordPress, gets over 500,000 unique visitors per month. He is the CEO of ByReputation, and has founded several multi-million dollar companies.