How To Start A Weight Loss Blog

How To Start A Weight Loss Blog


Many populations in the developed world are struggling with their weight today. In the United States, it is estimated that a third of the nation is struggling with their weight. In order to find the inspiration to begin the difficult process of losing weight, many people are turning to the advice and stories that a weight loss blog can share. That’s why knowing how to start a weight loss blog is so important today if this is a passion of yours as well.

The backbone of a good weight loss blog is the story that it tells. It should take readers on a journey that leads them toward their own fitness goals. Many fitness blogs are judgmental about how a person gains weight, so avoid this. Any negative stimulation will just reinforce the negative stereotypes that someone who feels they are overweight have already. Stay positive, tell your story, and document the results you’ve achieved.

1. Go All Natural

Many people want to take an all natural approach when it comes to dieting and weight loss today. This means a good weight loss blog should avoid the diet pills that are on the market to focus on exercises for weight loss, nutritional content in each meal, and lifestyle changes that could be made. You’re going to need to outline each instruction step-by-step, almost like a to-do list, so that people can take on each challenge in a direct way.

2. Be the Expert

Readers are going to be attracted to a weight loss blog that documents real life experiences. A real journey gives people the knowledge that they can achieve similar results if they’re willing to commit 100% to the process of losing weight. Consider structuring your blog posts as journal entries so they can connect to people on a personal level. Be sure to share the challenges and struggles in addition to the victories so that people can get to know you as well.

3. Build Relationships

As people get to know you, they’re going to feel like they have formed a relationship with you. The more you can reinforce this, the better off your blog is going to be. Respond to each comment as best as possible, interact with readers on social networking sites like Facebook and Twitter, and don’t be afraid to reach out to others.

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4. Get Your Structure Straight

There are a few things that your blog is going to need from a structural point of view. Having a clear, readable font is a necessity. Using something like Helvetica is generally the best practice today because it is the best font to read. Pay close attention to your color schemes and make sure the content is easy to read. If visitors are struggling to make out your content because the font is in light blue and your background is dark blue, then your weight loss blog is going to struggle to take off.

5. Think Up a Creative Name

The key to blogging today is to give yourself a distinguished personality. This personality begins with the name that you choose for your blog. You can make it become anything that fits in with what your overall goals happen to be. Funny, sarcastic, or straight forward names are all possible. Once you’ve selected the name, make sure to secure a domain name that is reflective of your blog name. Don’t settle for a site [or your preferred blog hosting site]. Get a real website name, direct people there, and you’ll give yourself an extra level of professionalism to your blogging.

6. Fresh Content Is Key

Blogs that aren’t updating on a regular basis are blogs that will die a fast death. This is the information age and people are craving first-hand experiences and the best expertise possible in every industry. If you can provide this with every blog post, then you’ll build a popular weight loss blog in no time at all. Linking to other content that is within your niche can help to build a stronger SEO profile, but it’s not a good way to manage content. You need 100% original and unique content to stand out.

7. Speaking of SEO…

Don’t focus so much on the optimization of your site. Focus on your content development instead. Search engines today are concerned more about value than anything else. Good value beats expert SEO every time when the long-term perspective is looked at. Once you’ve got your content in order, you can begin to look at optimization techniques, but always put the content first. Always.

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8. Offer Some Services

One of the fastest ways to increase the amount of value that you’re offering visitors to your blog is to offer some sort of service. It could be something as simple as a small ebook that documents your specific weight loss journey. You might share some weight loss recipes that you’ve developed over the years. As long as you stick with the weight loss theme, you’ll show that you’re committed to helping others lose weight and that’s the reputation you’ll want to build for your new blog.

9. Avoid the Revenue Trap

The average blogger isn’t going to make a lot of cash from their blog. It’s not uncommon for blogs to generate less than $0.50 per day in advertising revenues. In the weight loss industry, people are inundated with merchandise and equipment that is supposed to enhance their dieting experience. They’re tired of it. Structure your blog to offer helpful advice, maybe critically review some weight loss products, but limit your advertising or affiliate links at first to make sure people know that you’re putting them first instead of your revenues.

Knowing how to start a weight loss blog basically means knowing what story to tell. When that’s your story, the job of blogging becomes very easy to do. Set aside some time every day to craft some content, reach out to other bloggers for guest content, and follow these tips to have the best experience possible. In time, you may just wind up with the #1 weight loss blog on the internet.

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Brandon is a one of the top small business bloggers in the world. His small business blog (, which uses WordPress, gets over 500,000 unique visitors per month. He is the CEO of ByReputation, and has founded several multi-million dollar companies.