SEO Copywriting: Ten Tips For 2013
There are many things to consider when writing website content in 2013. You want your content to rank high in search engines, yet you also need to make the content readable to humans. Here are ten tips that will help you write the best SEO copywriting.
1. Optimize for robots but write for humans. These days, even the search engines do not want to read just pure SEO content. Based on data, Google tends to prefer more natural flowing content over just straight SEO nonsense.
The other thing to consider is that there is no real point in getting good rankings if your content isn’t readable. This means you need to really focus on your target audience, the flesh and bone people. However, you do still need to do your best to help the robots discover your content.
2. Once and for all, forget about keyword density. One of the most long living SEO myths to date is that keyword density really matters. Research has shown that Google does not necessarily favor one density over another, it is a myth.
It is of course always important to use good keywords in your SEO copywriting, but they have to be used naturally or it doesn’t work. If you simply cram keywords in random places, you will probably be doing more harm than good.
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3. Use synonyms, grammatical variations and related keywords. Latent Semantic Indexing or LSI is what search engines like Google use in order to match the search results to what people are looking for.
Grammatical variations, synonyms and related keywords can be used to make content much more relevant. Just remember not to stuff actual keywords into your copy.
4. Utilize Google Tilde for finding relevant keywords. You can add ~ before a keyword and then do your search. By doing this, Google will show you a bunch of different related keywords at the very bottom of the page.
These are words that Google thinks are relevant to your query. These keywords can be used to increase the relevance of what you are writing.
5. Write in depth, long and quality content. The web pages that rank the highest – the first page – on Google have an average of 2,000 words. Research also tells us that in depth articles tend to get more links and shares than brief, superficial ones.
This means you should try to write content that goes deep into the subject matter and gives the reader real insight. However, this does not mean you need to write lengthy content only to appease the search engines. Instead, you want to do it because you have good insight and knowledge to share with your readers.
6. Take advantage of what they call the long tail. They may have a smaller search volume, but the traffic quality will be much better.
7. Be sure to answer any prospects’ questions. Make sure you are giving credible answers.
8. Be sure that your content is getting noticed and shared. Utilizing social media sites will help with this.
9. Utilize Google Plus pages. Google Plus plays a big role in SEO.
10. Snippets and title tags are of highest importance. Title tags are still one of the first things that Google will look at when it is categorizing your web page.