Reasons Why Content Is Queen and Content Strategists Are Kings The following are the reasons why your company should always be taking advantage of content and content strategists. There is so much power in content. Content marketing can accumulate as much as 300 percent more leads per dollar. Content marketing costs 41 percent less than ..
How Does One Measure Content Marketing? The proper content tactics can be effective in moving people through the conversion funnel. This is because it supports consideration, converts people into customers and leads, builds awareness and converts brand and product advocates. 1. Awareness exposes new people to a product, service or brand. Measuring awareness success can ..
Content Can Drive Sales Focused Engagement The top go to market priority in 2013 is content marketing. A survey asked what the top external social strategy objective was in 2013. Here are the responses: Content marketing is at 57 percent. Developing a long term engagement and dialogue with customers is at 50 percent. Listening and ..
The Metrics Of Content Marketing How exactly are marketers measuring content? This article will explain all this and much more in order to help you with your content creation. Popularity is, of course, one of the main ways to measure content marketing. There has been a 38 percent increase since January 2013 of the popularity ..
How Do You Make Content Marketing Work For You? What exactly is content marketing? With sharing content and creating, it should be unique, shareable and engaging. This is because when your customers love it, the search engines also will. The biggest goals of marketers that are utilizing content marketing should include the following things: 1. ..
What You Need To Know And Do About SEO Content Marketing With so much continuous quality in searches and quality updates that target both off site and on site signals, content that is high quality is always a vital element of long term SEO strategies. Quality content by itself is definitely not enough in today’s ..
The Trends Of Infographics In Content Marketing 2013 Content marketing usage is an important thing to consider. 91 percent of B2B and 86 percent of B2C businesses are using content marketing. Both the B2B and B2C marketers use at least an average of twelve content marketing tactics. Generally, the bigger the company, the more tactics ..
Content Strategies With Spicy Variety Variety is vital in each and every content strategy. This means that you always need to strive to appeal to your diverse audience. Here are some tips to help you do well with your next content strategy. Step 1. The Website. You should be constantly checking your website to be ..
Five Core Elements Of Online Content Marketing Suppose a potential customer wants to purchase a product your company offers and conducts an online search. Will they find your company and your product? Not if you don’t have a targeted online content marketing strategy that focuses on five core elements: business blog, ebooks and whitepapers, webinars ..
The CMO Guide to Inbound Marketing Inbound marketing is the process through which customers are able to access the company even before buying from it. This occurs through content marketing and search presence. Inbound marketing creates awareness about the brand preference leading to conversion of leads to revenue. Traditional Marketing vs. Inbound Marketing Inbound marketing ..