How Brands Interact with Bloggers
The Condition That Blogging Is In
According to consumers, blogging sites rate high in terms of popularity, trust and influence. Thirty-three percent of Internet users, which is equal to twenty-four percent of the entire adult population claim that they read blogs, while eleven percent of the Internet users read them on a daily basis.
Ten percent of the money that is spent on digital is towards social. Fifty percent of it is disbursed to Facebook and the rest is split up between YouTube and Twitter. Whatever remains after that is disbursed to blogs and influencers, which is equal to about one percent. However, around thirty-one percent of Internet users say that next to retail and brand sites, a blog is most likely to influence a purchase.
Blogs have proven to be more influential in swaying opinions rather than Twitter and they also help drive purchases more than Facebook. In fact, thirty-eight percent of people blog about the brands they love and the brands that they hate.
More than fifty percent of people say that they would take part in product reviews and blogs are rated as one of the top five most-trustworthy resources available to Internet users.
On average, pro bloggers are asked to write product reviews at least eight times per week. When influencers deal with brands sixty-eight percent of the brands believe that influencer’s time is free. Fifty percent of brands make irrelevant pitches and thirty-eight percent of the brands do not listen to what information works best for the influencer’s audience. Also, thirty-eight percent of the problems when working with brands are the negotiation of rates.
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Currently, sixty-two percent of marketers have published a blog this year. This is evident even though the blog consumes nine percent of the marketer’s full-time employee staff and seven percent of their entire budget.
Eighty-two percent of those companies that blogged on a daily basis added a customer this year by making use of company’s blog. Fifty-seven percent that blogged on a monthly basis also added a customer this year by using their blog as well.
Blogging is an ever-increasing online communication tool that both professionals and consumers are using for their own business and personal uses. It is growing immensely in popularity and is gaining the trust of Internet users on a daily basis.
If businesses haven’t made use of this online communication tool, then it would be definitely worth their time to look into it because it not only keeps consumers in the loop with their company, but it also helps spread brand awareness and increase return on investment (ROI). Having a blog on the company’s web site will only bring positive outcomes because of the popularity of the blogs.