Fitness is one of the hottest topics in the world today. If you want to know how to start a fitness blog, then the first thing that you’re going to need is experience. People are more likely to read and follow advice from someone who already has a certain niche expertise in this field. If you are a fitness professional, a medical practitioner who specializes in helping people lose weight, or an organic farmer, then you’ve got natural experiences that people will be interesting in hearing about.
Your value is in your unique perspective. Find the niche that works best for your experience and then begin blogging tips about it. You’ll also want to consider some of these additional tips as you get your blog up and running.
1. Design Matters
If your fitness blog is difficult to read, then visitors aren’t going to read it. The average person spends about 30 seconds evaluating a blog article to see if they want to read it. The first thing they’ll look at is the graphics that are associated with the blog post. Then they’ll look at the headline. Their final step is to look at the first paragraph or two to see if it is well written and has the potential for valuable content. Pass these three stages and you’ll be successful. Fail just once and you’ll have a high bounce rate.
Design also matters in the overall look of your blog and how the content is structured.
1. Always highlight important points you want to make with bullet points.
2. NEVER put in color combinations that are difficult for people to read, like blue text on top of a yellow background.
3. Limit your blog to a 2 column design if possible to avoid distractions from visitors who are trying to read your content.
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2. One Step At a Time
The average person visits a fitness blog because they’re looking for help with their own fitness goals. People who are already focused on fitness and hitting the gym 5x per week aren’t generally going to look online for exercise tips or nutritional advice. Your goal is to help people find better fitness, one step at a time. Take it slow and easy with your posts and understand that people who are overweight are people who are struggling. Not only has obesity been considered a medical issue, but it is also considered a disability. It’s a slow, painful struggle. Put patience into your fitness blog and you’ll wind up with some more followers.
3. Partner Up
A good fitness blog becomes better if it can receive a fitness sponsorship. Will you be able to get a national brand, like Gold’s Gym, to sponsor your blog? It never hurts to ask, but the answer will likely be negative. You do have a lot of local fitness facilities in your area, however, that could use some extra exposure. By partnering up with them and even allowing them some guest blogging opportunities, you’ll be doing everyone a huge favor.
4. Make It Valuable
There is something of value that can always be provided, no matter what fitness niche you decide to focus upon. Value can take on many forms. It might be a great creatine smoothie recipe for a pre-workout energy boost. It could be your favorite nutritional tips to either lean out or bulk up. You could put step-by-step instructions online for your favorite exercises. As long as your readers will find the information valuable, then it is worth posting. If it is just content filler, however, do everyone a favor and skip the post.
5. Protect Yourself
A fitness blog needs a solid disclaimer posted in an easily accessible place. If you are providing any health tips whatsoever, then you need to have a disclaimer. Why? Because if someone follows your advice that has been posted online, hurts themselves, and you don’t have a disclaimer in place that protects you, then you could be potentially liable from a financial standpoint for whatever injuries they may have suffered. Don’t just settle for basic online advice in this area. Consult with a local attorney about what the best practices for your fitness niche will be.
6. Sign Them Up
Having subscribers and an email marketing list available to you will help you be able to effectively promote more blog posts. Make your blog easy to share by including social networking buttons on every post. You’ll also want to make it easy to email posts or include your fitness blog into subscriber feeds so that readers can get updates when you’ve updated. An email marketing list can help you expand traffic even more and give you an opportunity to market specific products, services, or discounts when they come around.
7. Consistency Matters
How often you post matters less when compared to how consistently you post. You don’t have to post 10 fitness articles a day to have a successful blog. Posting just once per day can sometimes be enough. If you post every other day, that might be enough. If your content is valuable and it relates to your targeted niche demographic, then people will anticipate your next thoughts. Some successful blogs publish just once per month.
8. Give To Get
Building your blog’s presence means coordinating links with other industry blogs. If you’ve got a specific niche in the fitness world, then begin relationships with other fitness blog owners in different niches. Allow for guest blogging and provide outgoing links to these other industry sites. Eventually these sites will take notice and may offer you the same in return. Many blog owners focus on incoming links, but this makes their site look like a one-way street – and that’s not a good think. Give links and exposure now and then be patient because you’ll get some in return.
Starting a fitness blog can sometimes be challenging, but it can also be very rewarding. Follow these steps today to get started and you’ll have an amazing experience.