Do you have a passion for music? Are you a musician who wants to share original music with the world? These are just two great reasons amongst many to start a music blog. If you want to know how to start a music blog and get it right, the first thing you’ve got to be willing to do is share your opinion on things. Offer readers a taste of your expertise and you’ll find that people will become addicted to your content.
Here are some other elements you’ll want to focus upon as you get your music blog put together and live on the internet.
1. Your niche will become your identity.
Music is all about genre. There are some folks who claim to love all forms of music equally, but the average person has a few preferences that they’ll choose on a regular basis. Because successful blogging is all about passion, the niche that has become your identity in real life must also be the niche that becomes your identity in the bloggersphere.
2. Originality matters on a music blog.
Even if you’re planning on being a music critic on your blog, there still needs to be something that is fresh and different. Thousands of bloggers go to concerts to review them. The number of people who review an EP or LP probably counts in the millions. What can you bring to the table that matters?
This is where it is important to tell your story. What has your journey through music been like over the years? Have you created new music that you’d like to share? If you have a SoundCloud account or share free audio files over the internet, embed those links into your music blog so people can experience your take on this unique world.
3. Don’t be afraid to ask questions.
Content is king for a music blog, so your ability to secure different forms of content will help to keep readers entertained. This is where musician interviews can become a powerful content tool for you to use. You’re not likely to secure an exclusive interview with U2 any time soon, but there are a number of local musicians who would love some additional exposure. Send out email requests for interviews to local bands and the results might just astound you.
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4. The location of your blog matters.
Who is the primary reader of your blog going to be? The answer to this question will dictate where your blog should be hosted.
- The Under 18 age demographic will generally be more responsive to a music blog that is posted on Tumblr.
- Having a Blogger hosted domain is suitable for a general audience.
- An older demographic, 35+, will be more attracted to a blog that’s hosted by WordPress.
That covers the best free options. Your #1 blogging option should always be one that is hosted on your own site. You won’t have to worry so much about the rules governing content, placing advertising on your blog will be a lot easier, and you’ll have better HTML/CSS options over some of the free sites that you might be tempted to use.
5. It should be a multimedia experience.
If you are writing 2,000 word essays about the world of music and that’s all you are doing, then you’ll limit your audience dramatically. The average person is going to spend about 30 seconds surveying your site to see if there is something they want to read. If the content they choose is so long that it feels like it is smothering them, then they’re not going to want to read what you’ve got to say.
That’s why incorporating various forms of multimedia into each blog post is so important. There is a direct correlation to the amount of traffic you get per post to the amount of multimedia you’ve included per post. Photographs, videos, and animation all account. Just avoid all of those flashing GIFs unless you’re on Tumblr, however, because they tend to turn the older generations off to the published content.
6. Pick one keyword and then expand.
If you had to sum up what you plan to cover in your music blog in just one sentence, what would it be? Now take that sentence and do some light keyword research. What are the topics that stand out the most? This is how you can develop content that people are going to find relevant on your blog. You hit the topics that are being searched and this will drive traffic to you.
7. You’re going to offend someone.
Because everyone loves music so much, a blog that has different opinions on beloved music is a blog that is going to offend certain groups of people. Being a blogger sometimes means having a tough outer shell that will allow criticism to bounce away from you. If there is legitimate feedback that has been received, then of course you should pay some attention to that advice. If people are just being mean for the sake of being mean, then you can ignore those bullies on focus on the music you love.
8. Be consistent with your content.
Whether you’re trying to update your original music or you’re just submitting LP reviews, the goal of a music blog is to post consistently. New blogs especially need regular posts in order to be successful. Without new content, there is no real way to develop a following.
Posting any new content is going to be beneficial in some ways, but the way you structure your content can help you to generate more traffic for your blog over time. Here are some things to consider.
This type of content is the backbone of any blog. It stays relevant over long periods of time and is structured in such a way that it is easy to read with quick hits and points that are relevant.
Long form content.
Although the average reader won’t want to see this content, a piece of long form content here and there will show search engines that you know what you’re talking about and that you can provide long-term value.
This type of post is filled with outbound links that can help you to form genre relationships. By offering specific examples of your niche genre to your readers, you’ll be giving them the chance to do their own research and form their own opinions.
If you want to know how to start a music blog, then consider these tips today as you begin the design process. In doing so, you’ll be able to start blogging about your passions on a regular basis.