You don’t have to be a slam poet to know how to start a video blog. If you look on YouTube right now, there are plenty of stars that are video blogging on this platform right now and getting millions of views. That really can be you, but before you start recording your first video posts, there are a few things that you’re going to need.
1. A Webcam Won’t Cut It
You could turn on your camera and use the video recording functions from your stock operating system, but that won’t catch anyone’s attention. At best, it will seem like you’re grinding your gears on whatever subject it is that you cover. You don’t need a professional camera that will set you back thousands of dollars, but a digital camera that records in 1080p HD would be a good thing to have. You can generally pick up one of these for about $200. Don’t forget to grab a tripod.
2. Find Your Passion
In the world of video blogging, your passion is what is going to become your niche. You can create some amazing content through your unique perspectives on your favorite subjects. Think about what it is that you truly love, what you consider yourself to be an expert at, and then get to work designing a series of content that you can follow.
3. Think About Your Format
There are a number of ways you can format your video blog so that people can engage with your content.
- You could design a small set in your home and treat it like a news broadcast.
- You could have an actual “show” that you produce that could get uploaded which shows practical step-by-step tips to accomplish certain tasks.
- You could sit in your office chair and just speak with people.
- You could begin a podcast/radio show type of blog and post the video from your commentaries and caller questions online.
There really is no right or wrong answer here. It all just depends on what your target demographics like to see and how your information and personality can fit into that need. Don’t be afraid to change up the format from time to time to see if you get different responses from different styles of video blogging.
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4. Your Video Quality Must Be Good
No one is really going to care if you edit your video. People are going to care if the audio quality of your video keeps changing. Different camera angles can sometimes make people feel uncomfortable, so make sure that you’ve got your camera properly focused and angled so that it creates a natural conversation between you and the person watching you. Get your camera properly focused and make sure that you’re not sitting or standing in front of a window.
5. Subject Matter Is Critical
There are some things that are easier to talk about than others. Your subject matter is a critical component of your blog and there are certain subjects that might just not be appropriate for a video blog. Teaching someone how to type 100 words per minute, for example, or airing video from your local government meetings might make good material to put someone to sleep because it won’t be engaging.
People tune into video blogs today because it lets them see everything they need to do to get a job done. If a headlight goes out on a person’s vehicle, a video blog which shows them how to replace that lamp on their own is valuable. Showing people how to make Hash House a Go-Go’s Chicken Benedict is valuable. Watching you repeatedly type the same words over and over or airing discussions about local water rights? Not so valuable.
6. Create a “Rebel Sound”
The goal of a video blog should be to convince the viewer that they’ve got nowhere else to be. Life is a lot like a ticking clock, so the investment of time that someone makes into a video needs to be worthwhile. The billions of hours of video content that are available online today is a lot like the background white noise that offices use to deaden sounds. Your blog must be that rebel sound that stands out from the pack.
Other bloggers are going to criticize you when you stand out. This criticism comes from their jealousy of not being able to find their own niche. Take genuine feedback as it comes, but otherwise allow their jealousy to fade into the background with the rest of the white noise. You’re not making video content for them. Your blog is for your viewers.
7. Transcripts Improve the SEO
If you are video blogging on your own domain, then consider including a transcript of your video in the post. This will allow the search engines to recognize that there is content to read and it is going to have value automatically associated with it because not everyone has time to sit through a 20 minute video blog post. If there are keywords and links included in the transcript, then your site will become more SEO friendly and that’s a great way to get your content noticed by new people within your specifically targeted demographics.
8. Bring In Some Guests
As pretty as your face might be, people are eventually going to get tired of seeing it. You’ve got to switch up your content from time to time by bringing in guests who can be on your video blog instead. Regular guests will be seen as contributors to your content and certain followers will engage with them on a personal level and provide your blog with even more daily hits on a regular basis. If you can partner up with other bloggers that are within your industry, but not necessarily experts in your specific niche, then you’ll be able to take advantage of this specific point.
A video blog can be difficult to create if you find yourself stumbling over your words on a regular basis. Write out your scripts if it becomes bothersome, edit your video precisely, produce it to a professional quality, and you’ll know how to start a video blog.