How to Use WordPress Yoast SEO
SEO is more important than ever before, and everyone wants their site to rank higher within the Google search results. SEO or search engine optimization is allowing marketing firms to generate a significant amount of revenue and everyone wants to know more about what can be done in order to get the higher rank. On page SEO is going to be a primary focus throughout this article, and you will learn how to deal with it using WordPress and one of the best plug-ins out there – WordPress Yoast SEO. It is a free plug-in and capable of so much.
You will learn the benefits to this plug-in as well as how to configure it in order to obtain better search engine optimization.
It is important that you optimize your WordPress site with on page SEO. You will be able to configure WordPress Yoast SEO quickly in order to benefit.
First, you will want to truly understand what search engine optimization is. It is a process where your website becomes more visible within the search engine results. These can be natural and organic, which means unpaid. The sooner and more frequently a site appears within the results of a search engine, the more visitors a site will receive. This can result in more website traffic as well as more conversions so that you see more business and more revenue.
Why Use WordPress Yoast SEO?
This may be the question that you are asking yourself at this point. It is one of the most complete and innovative SEO plug-ins available, and it’s free. It is not the easiest plug-ins, and that is why it is important to utilize a tutorial on how to configure it appropriately for your WordPress site.
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Using the Dashboard
One of the first things you want to do is go into the admin panel of WordPress and install the plug-in called WordPress SEO by Yoast. Once you add it, install it and then activate it. On the left side menu, there will be a new panel introduced with the name “SEO”. This is going to be your go-to menu for obtaining help with search engine optimization. Once you click on the panel, you will be transported to the dashboard of the SEO plug-in. You can then choose to take a tour or use the default settings within the plug-in. There are also tracking and security boxes that you will want to become familiar with.
Tracking will allow the author of the plug-in to track any issues that occur as a result of the plug-in. If you want to maintain privacy, keep the box unchecked.
Security is another option and if you choose to check the box, it will prevent editors and authors from redirecting a post to another URL. It will also prevent editors and authors from no-indexing posts. Essentially, if you don’t trust them, you should keep the box checked.
There are tools within this plug-in that allow you to act as a more efficient webmaster. This includes verifying your site ownership through a meta-code provided by Bing and Google if you have the premium subscription for Alexa, you can use it to verify a site as well. When you choose to use these search engine webmaster tools, it can help you to understand more about the behavior of your site, including 404 errors, how much your site is linked, and page speed.
You can then choose to save your settings and move on to some of the other aspects.
Titles & Metas
You are likely aware of the fact that titles and meadows are of the utmost importance for SEO. This panel will help you configure metas site wide, and clean up the head.
You will have the ability to force rewrite titles, which means that the SEO plug-in will change the title tag and it will modify based upon your settings. You should keep this option checked.
Site wide meta-settings should be checked because it will maintain your homepage as the most important site. Since it is the most important part of a blog, it should be identified as such.
You will also want to check the use meta-keywords tag because there are a lot of search engines that you importance to these keywords.
It’s also important to look at your home tab within the plug-in. You can set and forget these, but you will want to make sure that they are set. This includes going into the title, description, and meta-keywords. The title should be no longer than 70 characters, the description no more than 160 characters, and you want to avoid spamming the meta-keywords box. Typically, five or six keywords should be plenty.
As you configure On Page SEO, you will want to click the Post Types tab. This includes determining the elements for pages, media files, and posts. You can choose to show the date within the snippet preview, and you can use meta-robots for the no index aspect.
What to Do
The best thing to do with the WordPress SEO by Yoast is to take the time to read through the entire tutorial. This will ensure that you understand how to deal with the taxonomies, categories versus tags, and so much more. You don’t have to spend a small fortune with a marketing firm in order to get the higher rank within the search engines. You simply have to download this free plug-in so that you can take advantage of all that it has to offer.