A blog bio is more useful than many people believe. It’s the foundation of how you create your personal branding. With the total amount of information that is available on the internet today, it is not uncommon for the average website visitor to be suffering from information fatigue. They don’t want to read 500 words about how awesome you are and what your entire professional history happens to be. They want to see a short bio that’s two or three sentences at most that will be relevant to what you are creating on your blog.
In other words, you have about 40-50 words at most to discuss your expertise and why people should care about you. It will be one of the most important short paragraphs that you ever write when it comes to marketing your blog. Here is how you can craft the perfect blog bio that is short and to the point.
1. You need to identify the exact purpose of your blog.
Why have you decided to create a new blog? What do you plan to contributed to this new blog? Who is your targeted audience demographic? Bios are written to answer one question: what your exact, specific purpose happens to be. Remember that you aren’t writing this to fulfill your ego. You’re writing a blog bio so that your visitors have a clear vision of who you are and what you want to do.
2. Eliminate the first person perspective.
A blog bio should be in the third person, even if you’re the only one who is writing for the blog. This is because people want to have an objective experience instead of one that is first-person and attempting to be one-sided in its influence. Take the look on the back of any book and read the author profile. It’s in third-person, talks about how awesome the author is, and lets you know what other books they’ve written. This is the approach you should take as well.
“John Smith is the author of 7 blogs and loves to fish in his spare time. He has created a million dollar blogging empire and wants to help you create income too.”
Short. Simple. Straight to the point. You will either engage people from this or make them go away. Either way you win because you’re spending time with people who want to be there.
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3. You’ll need to create 3 versions of your blog bio to satisfy the needs that everyone will have.
Your blog bio needs to be spread far and wide across your internet spectrum. This means your Twitter bio needs to be similar to your blog bio, as does your Facebook page bio, and any press releases you might create for your blog. This means you’ll need a micro-bio, a macro-bio, and one that fits between these too [or short, medium, and long if you prefer].
Your micro-bio should only be one sentence. How would you sum up your blog in 8 words or less? Your macro-bio, on the other hand, can be three paragraphs long and be used to provide background information for third-party marketing purposes. Fitting between these bios is the one paragraph bio that should generally be about 100 words or less that gives people some information, but not an entire autobiography, about who you are and what you do.
4. Your blog bio is all about you.
When you meet someone for the first time, what happens after you shake their hand? Do you say “Hi there. I’m a blogging specialist with 7 blogs and a multimillion dollar revenue stream that helps me support me three kids who are studying history and English in college” as you greet that person? Or do you say “Hi. I’m John.”
The way you greet people in real life is how you need to greet people on a blog. Humans are very routine associated people and become uncomfortable when there is inconsistency in any experience. Just watch how people shop in a store. They almost always walk on the side of the aisle in an imaginary lane that is just like how they drive. When people are on the wrong side of the aisle, you’ll see others around them become visibly uncomfortable with this change in routine.
Start a blog bio with your name. It’s your introduction. Otherwise you’ll make people become visibly uncomfortable in front of their computer screen or mobile device.
5. Let your personality stand out.
People want to know who you are and what you’ve accomplished, but they also want to see a bit of your personality. A little humor goes a long way in the form of a bio. You’ll often see it at the beginning or the end of the bio.
“John defines himself as a father. Husband. Part-time hamburger chef.”
“When John has a few moments, he likes to put together advice posts about writing blog bios.”
“When John isn’t working, he can be found taking care of his Furby collection.”
Blog bios that have a bit of personality to them are bios that will tempt people to look at more content. Since you can’t have a successful blog without people actually reading your posts, this is a good thing.
6. Put in a good hook.
Think about your favorite song. Go through the lyrics and the tune and eventually you’ll find a favorite part in this favorite song of yours that you anticipate reaching from the moment it started. That place in the song is its hook and your blog bio needs one of those. This is where bragging about yourself is a good thing.
“John created a million dollar blogging empire before the age of 30.”
“The first blog John ever created gets 1 million visitors every day.”
It’s a place to show your experience while telling people that you’ve tasted success. Your success translates directly into value for the blog visitor – especially if you can link proof of your success into your blog bio.
As a final thought, don’t forget to include contact details. Let people get to know you first-hand if they want. Proof your blog bio before publishing it and then you’ll be able to leave a lasting impression about the experiences you can provide every visitor to your site.